Stumbled across this timely piece from Smart Company called This Holiday Season, Customers Will Act Differently Online and In-Store, Here’s How Retailers Can Prepare.

In it, Aaron Blackman has a ton of great insights to share. This one’s especially thought-provoking:

Make customer acquisition your primary goal. Online sales will enable the collection of data that will power new customer growth programs in the new year. While there will be fewer people crowded into shopping malls, those who are shopping instore will be there with the intent to purchase. Ensure your POS system makes the capturing of customer data easy and seamless for your staff so you can build a database for ongoing personalisation, loyalty programs and marketing to drive repeat sales. A customer is for life, not just for Christmas.

Aaron Blackman, Smart Company

There are plenty of great advice here that you’re going to want to read. So, if you want to read the rest of Aaron Blackman’s recommendations, just click on this link to the Smart Company website to learn more.