Here’s a compelling article from the MYOB. It’s called Consumers are Turning to Local, Bricks and Mortar Retail This Christmas.
It’s got some perceptive insights on retail. Here’s one that’s particularly thought-provoking:
As farmers and regional communities continue to do it tough as a result of drought and bushfires, Australians are hoping a change in shopping habits might help.
That’s because nearly two-thirds (64 percent) of Aussies say campaigns such as the drought relief effort mounted by local business encourages them to shop Australian.
The same percentage have also said they intend on shopping in person at bricks and mortar retail outlets, bucking the trend of the past decade or so that has seen many consumers turn to online shopping.
Have a look at the complete article for more of the author’s observations.